A bright consumer system built to move people from attention to action.
This showcase is the working reference for how Shomorthok should feel in-market: bold red calls to action, clear proof-first hierarchy, generous white space, and friendly utility typography that never drifts into generic SaaS neutrality.
Primary action
#E83330
Standard radius
4 / 8px
Section spacing
48px
Use this page to review the system before shipping new surfaces.
DESIGN.MD defines the approved direction. This route translates that direction into visible hierarchy, component usage, and experience patterns that product and marketing work can share.
Review checklist
- Primary CTAs stay red, wide, and immediately legible.
- Major copy uses bold headline rhythm rather than tiny utility labels.
- Cards, forms, and content blocks preserve air instead of crowding.
- Depth comes from subtle borders and soft shadow, not heavy layering.
Brand posture
Visual structure
Source of truth
The system should feel like a high-visibility everyday utility brand.
This page is the visible catalog for the current display system. It shows how the brand foundations, reusable primitives, and real product surfaces should align across storefront, creator, and admin work.
CTA color
#E83330
Keep commitment moments obvious and consistent.
Standard radius
4 / 8px
Controls stay crisp; panels and overlays cap at 8px.
Section gap
48px
Major blocks breathe without oversized component spacing.
Action-led
Proof-first
Bright and open
Utility-grade
Core palette
The brand stays tightly bound to the red-led core palette. Avoid inventing a parallel accent system.
Primary
#E83330Primary CTA, key highlights, urgent brand moments
Secondary
#152934Navigation text, headings, high-contrast detail
Tertiary
#5D6467Supporting copy, metadata, softer labels
Surface
#FFFFFFMain canvas, cards, popovers, dialogs
Border
#E5E9EBInputs, dividers, light structure
Muted
#F7F8F9Quiet panels, chips, utility rows
Shape and depth
Most surfaces should rely on thin borders and soft shadow instead of dramatic layering.
Light elevation / low
Light elevation / medium
Cards, inputs, and navigation should feel structured and confident. Reserve full rounding for chips, badges, and compact filter states.
Typography scale
headline-display
46 / 55, major hero statement
Support trusted creators and unlock everything in one clear step.
headline-lg
37 / 55, section headline
Big proof points should land before the details do.
headline-md
30 / 40, module headline
Creator surfaces should feel premium without drifting into luxury styling.
headline-sm
25 / 30, subheadline
Secondary titles stay bold but practical.
body-lg
20 / 30, supporting lead copy
Use large body copy for plain-language explanations around pricing, creator value, and subscriber benefits.
body-md
16 / 24, standard body
Most UI descriptions, helper text, and dashboard explanations should live at this size.
label-md
13 / 20, compact UI label
Labels stay sentence case and readable.
micro
11 / 14, micro copy
Tiny metadata and quiet utility labels.
Spacing rhythm
XS
4px
SM
8px
MD
16px
LG
24px
XL
48px
Major layout decisions should move in deliberate steps. Resist inventing dense micro-spacing for sections that are meant to feel public, promotional, and clear.